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Copywriting Portfolio

Let’s Dream Past Where You Should Be And Work Where You Could Be

The cool thing about a portfolio is that it shows you the possibilities, but sometimes the best part is what’s missing from this list for now; something we dream up together just for your business – let’s add your name under the list of results

Photocartel Web Copy Copywriting Portfolio

The Project; Photo Cartel

Ocean Wall Art

Sam, an ocean and landscape photographer, needed the words to create emotional connections and develop interest for his first ever e-commerce product launch. My approach was to show the passion he’s lived throughout his career and target customers looking to re-decorate their space. This was accomplished by anticipating his audience and letting them see the quality of his work while highlighting the transcendent quality that photos bring; they let us quietly escape and fulfill us with new experiences in new places.  T H E    S C O P E: A Five Page Website, Keyword Research, Meta Titles & Descriptions, Google My Business Description

Colorado Web Design Studios Copywriting Portfolio

The Project; Colorado Web Design Studios

Website Design

Kim, a veteran wordpress web designer, needed the words to improve the results of her marketing efforts. My approach was to identify her target audience within her brand messaging, clarify her message, and differentiate between other website designers as a trusted authority. I did this by proving her vast experience for over 13 years, including social proof, and clearly outlining those who benefits most from her services. T H E   S C O P E: 11 Page Website, Image Alt Text, Google My Business Description, Meta Titles & Descriptions For All Pages, + A Privacy Policy Page.

Kiara Melissa Mock Up, Copywriter Portfolio

The Project; Kiara Melissa

Web Designer & Developer

Kiara, a website designer & developer in Sydney Australia, is letting the world know she’s open for business with a brand new website. My approach was to show her personality and the benefits of her services, encouraging customers to engage with her portfolio. This was accomplished by taking a causal, but professional tone to connect with her target audience and taking the customer on a clear journey towards their end goal. T H E   S C O P E: A Portfolio Page & Keyword Research

Create your own scene! - in seconds. 
Use it for header images, Product mockups, Environment designs etc.  A great way for any creative person to show off their work. In this psd you can create your own fully customizable desk environment where you can display your own, or your clients work. And there is A LOT of different ways to style it.

The Project; Barber X Bar

Barber Shop & Bar

This barber shop bar in Coogee Beach Australia needed the words to expand the presence of their business and uplevel their marketing strategy. My goal was to expand their brand voice, anticipate customer questions, and clarify their message. This was accomplished by mirroring customer language, including social proof, and letting the media see a new angle to haircutting. T H E    S C O P E: Home Page Of Website, Keyword Research, Meta Titles & Descriptions, Google my Business Description

Laliques Shih Tzu Dog Breeder

The Project; Laliques Shih Tzu

Show Dog Breeder

Leanne, a Shih Tzu breeder of show dog quality puppies, needed the words to connect with her clients online to expand beyond word of mouth marketing efforts. My goal was to speak to her specific target audience rather than anyone looking for a puppy, and build trust with the right families. This was accomplished by addressing their concerns in the copy and getting as clear as possible. T H E   S C O P E: 9 Web Pages Including A Privacy Policy And Keyword Research, Meta Titles & Descriptions, Google my Business Description

Barber Shop Bar Press Release

The Barber X Bar In Coogee Beach Australia needed the right words to promote their new haircutting subscription model designed with added benefit for coffee lovers. The promotion strategy was to submit the newswire to online publications for news coverage from local travel guides & to increase backlink opportunities

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Barber Bar Press Release Copywriting Portfolio

Sample Press Release, TOMS

This sample press release is promoting a fictional bag sale where some of the profits go to philanthropic causes. This is for the purposes of this portfolio only. The purpose is to show the structure and writing ability of a news release for a new product/sale

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Sample Press Release TOMS, Copywriting Portfolio

Sample Article;

Do I Need A Tummy Tuck Or Liposuction?


Sample Article;

Barkaholic’s Puppy Bark-Mitzvah

Sample Article, Barkaholics Bark-Mitzvah

Through creative strategy, positioning, and brand recognition, this article raises awareness of Barkaholic’s training program by promoting a community event…READ MORE

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Sample Social Media Captions, Facebook

This sample social media post is promoting a property listing. This is for the purposes of this portfolio only. Each social media campaign includes hashtag research.

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Sample Social Media Captions, Instagram

This sample social media post is promoting Search Engine Optimization services for a Web Design Company. This is for the purposes of this portfolio only. Each social media campaign includes hashtag research.

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Instagram Mockup Social Media Captions, Web Design

Sample Product Video;

Milestone by ReCharge


This sample script reinforces the benefits of this sample product and expands on its features by following the Features, Benefits, Advantages strategy. READ MORE

Sample Promotional Email


This sample email promotes a Valentines Promotion of a new product to existing subscribers  READ MORE

Copy decks are included to show the original copy written. Since the initial project, the copy or website could have been changed